In this article, we explain how to post on Facebook and Instagram at the same time.
While many people continue to migrate from Facebook to Instagram, others have not yet abandoned Facebook.
And many people continue to use Facebook and Instagram simultaneously.
If you’re also one of those people, I’m sure the idea of posting to Facebook and Instagram at the same time must have crossed your mind at least once.
How do you post to Facebook and Instagram at the same time?
Step 1: Connect your Instagram to Facebook
The first thing you need to do is connect your Instagram profile to your Facebook page.
You can do this by going to your Facebook page settings and selecting Instagram in the left sidebar.
From there, connecting your Instagram account is as easy as connecting to your app account itself
Step 2: Select Instagram when posting to Facebook
Now, just before you post to Facebook, you can select Instagram as an additional destination for your post.
Now, whenever you want to automatically post from Facebook to Instagram, make sure that Instagram is selected when you create a new post on Facebook.
Once your accounts are linked, the two social networks have made it pretty simple to post to Facebook and Instagram at the same time
To post from Instagram to Facebook
When you post something on Instagram, right before you click the “share”, look to see if the Facebook share option at the bottom is available.
If your Instagram is linked to your Facebook. The “post to Facebook” option will appear. If you want to know more about how and when to post to Facebook, read our article!
To post from Facebook to Instagram
When you post something to Facebook, right before you click the “share”, look for the option to share to Instagram at the bottom.
If your Facebook is linked to your Instagram. The “post to Instagram” option will appear.
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Schedule posts in advance
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You should be careful not to always post the same content on Facebook and Instagram.
While the ease of posting on both at the same time can be effective, you run the risk of not attracting Instagram users (and vice versa for Facebook) if you have the same content on both platforms.
If users find you on both Instagram and Facebook, and see that you have the same content, they will often decide to follow you on one platform.
Also keep in mind that you often have different audiences on Instagram and Facebook. The way you format or target content on your Facebook account may be different than on your Instagram account.
Having the same content on both platforms can create a disconnect of your content with your audience on one or both platforms.
Of course, you can always edit the caption of either post after you share it to update the language or context to better match the audience.
Similarly, Facebook allows you to include clickable links in the caption, but Instagram does not.
Typically, you’ll say something like “click the link in the bio” on Instagram to direct people to a link or location.
You’ll need to think about how you write these captions or edit them after you post them, so that the call to action is included on both Instagram and Facebook.
In conclusion, sharing on both Facebook and Instagram is convenient, but it’s best to create fresh content exclusively for Instagram that isn’t available anywhere else to get people to follow your Facebook and Instagram accounts.
Facebook and Instagram, a common history
At the end of 2020, Facebook reached 2.85 billion users, making it the leading social networking platform in terms of total active users.
Over the past 15 years, Facebook has redefined the way we look at social networks and has also expanded the possibilities of social networks for businesses.
And then there’s the new kid on the block (not so little anymore), Instagram.
Founded in 2010, Instagram has had massive success in growing its active user base. The latter was acquired by Facebook in 2012 when the platform had “only” 30 million monthly active users.
In June 2018, Instagram’s user base reached 1 billion monthly active users, positioning itself as one of the fastest-growing social networks globally.
This growth is no surprise. We are in a smartphone-dominated world, with users spending more time browsing the web on their smartphones than on their computers globally.
With billions of active users, it’s clear that these two social networks are powerful and offer their users many opportunities for engagement whether it’s for profit or not.
Even better, Facebook and Instagram have worked hard to bridge the gap between their users’ data.
Things like the ability to post simultaneously on Instagram and Facebook and allowing users to share an Instagram story directly to Facebook are just two of the ways these platforms have created synergy for online marketers and their more lambda users.
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Schedule posts in advance
-
Gain followers quickly
-
Free software
Discover the free tool by clicking the link below.
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